Posts Tagged ‘user-generated content’

Telic Brings Authenticity to Ecommerce with Rivet Works

Telic, maker of the New York Times Reader’s Choice Award for “Best Comfort Shoe,” is creating a blueprint for success in the footwear industry. Recently, the company has adopted an innovative approach to better market their award-winning products.   Terry Stillman, Co-Founder and CEO of Telic, wanted to bring the brand closer to its online…

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Funky Monkey Fabrics Inspires Creativity with Rivet Works

Funky Monkey Fabrics, Canada’s one stop online fabric shop, is creating a greater connection with shoppers by becoming a source for inspiration.   Melissa Vriesinga, Owner of Funky Monkey Fabrics, started with a simple idea — finding a way to allow her customers to share creative ideas and visuals of projects made with her fabrics.…

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BikemanforU Puts Customers Front and Center With Rivet Works

BikemanforU, a family bike shop with 38 years experience in the bicycle industry, has always been dedicated to involving their audience in creating great content.   The shop has built an audience of followers through their award-winning YouTube channel, where they host Bike Shop LIVE. The weekly live stream provides tips, tricks, and entertainment, often…

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3 Ways to Build Compounding Value with UGC

According to the Content Marketing Institute, the average half-life of a Tweet is less than three hours. On Facebook, five hours will give you 75% of all the views you will get for a post. An average blog article reaches just about everyone it’s going to reach in 37 days. Odds are, you have a…

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7 Creative User-Generated Photo & Video Uses

In a world where seeing is believing, social proof, particularly in visual formats, has become vital to your ecommerce success. The human brain processes visuals 60,000 times faster than text, which is important given the steady increase in content on the web, as well as our declining attention span as consumers. Engaging your customer to…

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How to Improve SEO Rankings with User-Generated Content

Through interactions with thousands of ecommerce retailers, one of the most common goals we hear about is increasing traffic. There’s plenty of tactics available to drive more shoppers to your site, yet one topic always seems to work it’s way into the conversation: search engine optimization.   Why is SEO so important?     According…

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Myth vs. Reality: “User-Generated Content is Ugly”

Like it or not, user-generated content is here to stay. According to Kissmetrics, 25% of search results for the world’s 20 largest brands are links to UGC. Further driving this trend is the success that many brands are having with this content format. On a broad scale, visitors to websites that include UGC galleries spend…

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3 User-Generated Content Formats That Will Boost Your Credibility

Forbes says we live in the world of the “Empowered Customer.” Through connectivity, an abundance of choice, and the ability to find instant gratification, customers have more influence on brands, and one another, than ever. Should marketers see this level of consumer influence as a challenge, or an opportunity? According to Nielsen’s Global Trust in…

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Omni-Channel Retailing: Can You Produce the Content to Keep Up?

The days of the traditional sales funnel are long gone. The information age has led to a more intelligent decision making process, with 81% of shoppers conducting online research before they make a purchase. Where “push” tactics were once the standard, marketers have had to make a switch over to “pull” strategies that draw customers…

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A Winning Strategy for Millennial Engagement: Co-Creation

This post origionally appeared in the IBM Social Business Spotlight Blog The millennial generation has been characterized in many ways: entitled, narcissistic, impatient, and unpredictable — to name a few. Are these accurate representations of what is now the largest generation in the United States, or an excuse for our inability to connect with them?…

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