Multinational Brand Experience Agency Increases Awareness with User-Generated High Definition Videos

The Big 7th Case Study

 

Background

Multinational brand experience agency that creates experiences that strengthen the relationships between brands and the people who matter most to them

Focusing on event marketing, promotional marketing, sponsorship marketing, digital, social, and mobile, this multinational brand experience agency creates experiences that strengthen the relationships between brands and the people who matter most to them. They chose Rivet as a consumer engagement solution on behalf of their client, a leading cellular network provider.

 

Goal

Wanted to prove that their network is built stronger than their competitors by engaging fans to submit video content directly from their mobile devices

As an official sponsor for Major League Baseball, the cellular provider wanted to prove that their network is built stronger than their competitors by engaging fans to take and share videos of themselves singing, “Take Me out to the Ball Game” on their phones with the hashtag #thebig7th. The client wanted to pay homage to the game, increase brand awareness, and give thousands of fans the opportunity to be a part of The World Series.

 

Solution

Created a reliable and simple-to-use experience that accepted large, high definition video files

Rivet was selected due to the need to generate and own long-format high definition video, which is difficult to achieve with traditional social media tactics. The agency partnered with Rivet to create a reliable and simple-to-use experience that accepted large, high definition video files through the Rivet platform. The user-generated videos were produced into a 60-second national TV spot and aired during The World Series. The campaign generated over 40M Twitter trend impressions, 800K in-stadium impressions, and 12M+ average viewers per game.

 

The Big 7th Case Study

 

 

Engagement and User Experience

  • The agency and their client offered no monetary incentive

  • TBS and FOX promoted engagement traditionally through on-air advertisements

  • Professional players promoted engagement socially through paid tweets

  • Consumers entered the experience through a custom URL

“We love the ease, speed, and power that Rivet has built into their platform. Rivet allows us to focus on what we do best for customers – drive high-impact digital campaigns that deliver big results – using fresh and differentiated capabilities.”

-SVP of brand experience agency