The devices through which we get online, as well as the behaviors we demonstrate once we are online, continue to evolve. Technological advances and wide-spread gadget adoption have had an incalculable effect on our day-to-day lives, which leads to a resulting effect on commerce. “We experience tablets and smartphones as extensions of ourselves,” according to S. Adam Brasel, an associate professor of marketing at Boston College (1). As a result, technological changes will continue to affect how, why, and what influences the consumer’s decision-making process.
Are you spending a lot of time creating content?
Have you ever had that moment where you just stare at your email, trying to think of great content to share? Wouldn't it be great just to skip the guesswork?
You can, with consumer-generated content!