Market Like a Person, Not a Brand

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b2c_logo.pngThe devices through which we get online, as well as the behaviors we demonstrate once we are online, continue to evolve. Technological advances and wide-spread gadget adoption have had an incalculable effect on our day-to-day lives, which leads to a resulting effect on commerce. “We experience tablets and smartphones as extensions of ourselves,” according to S. Adam Brasel, an associate professor of marketing at Boston College (1). As a result, technological changes will continue to affect how, why, and what influences the consumer’s decision-making process.

Learn how with Caryn Pratt in Business 2 Community >>