JanSport Forecasts Demand Using Customer Insights Generated at Scale
Background & Solution
In need of a less labor-intensive method for collecting customer preference at scale, JanSport turned to Rivet.
Rivet’s all-in-one content and data generation platform served as the perfect fit for JanSport’s needs, allowing them to create a digital experience that would gather thousands of customer responses and provide the insight and preference data needed to more accurately forecast demand for specific products.
“Preference data collected using the Rivet platform has allowed us to incrementally supplement and strengthen our existing inventory forecasts. Optimizing our buy through a better understanding of our customer will be paramount to our success this fall.”
-Victoria Reuter, JanSport Director of Ecommerce