Are you spending a lot of time creating content?

Have you ever had that moment where you just stare at your email, trying to think of great content to share? Wouldn't it be great just to skip the guesswork?

You can, with consumer-generated content!

YES, SHOW ME HOW

Holiday Marketing and Influencing Purchases [Infographic]

holiday_marketing_2015_infographic_theshelf.jpg

When you’re all about the world of digital marketing, sharing is a huge part of the game. That being said, we give credit where credit is due for content we think our readers will enjoy. Created by The Shelf, this infographic features some great UGC statistics and insight for marketers looking to maximize their impact during the holiday season.

Some key highlights:

  • 25% of Google search results go to user-generated content 
  • 68% of shoppers prefer product videos from “people like me” 
  • 92% of consumers trust recommendations from others, even from people they don’t know, over branded content
  • 81% of the entire year’s ecommerce growth was accounted for in the fourth quarter

 

 

Courtesy of: The Shelf

Check out the full post at http://www.theshelf.com/the-blog/holiday-marketing-2015-infographic

Posted in Archive, eCommerce, Marketing