Holiday Marketing and Influencing Purchases [Infographic]


When you’re all about the world of digital marketing, sharing is a huge part of the game. That being said, we give credit where credit is due for content we think our readers will enjoy. Created by The Shelf, this infographic features some great UGC statistics and insight for marketers looking to maximize their impact during the holiday season.

Some key highlights:

  • 25% of Google search results go to user-generated content 
  • 68% of shoppers prefer product videos from “people like me” 
  • 92% of consumers trust recommendations from others, even from people they don’t know, over branded content
  • 81% of the entire year’s ecommerce growth was accounted for in the fourth quarter



Courtesy of: The Shelf

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