Marketing

How to Improve SEO Rankings with User-Generated Content

Through interactions with thousands of ecommerce retailers, one of the most common goals we hear about is increasing traffic. There’s plenty of tactics available to drive more shoppers to your site, yet one topic always seems to work it’s way into the conversation: search engine optimization.   Why is SEO so important?     According…

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Myth vs. Reality: “User-Generated Content is Ugly”

Like it or not, user-generated content is here to stay. According to Kissmetrics, 25% of search results for the world’s 20 largest brands are links to UGC. Further driving this trend is the success that many brands are having with this content format. On a broad scale, visitors to websites that include UGC galleries spend…

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3 User-Generated Content Formats That Will Boost Your Credibility

Forbes says we live in the world of the “Empowered Customer.” Through connectivity, an abundance of choice, and the ability to find instant gratification, customers have more influence on brands, and one another, than ever. Should marketers see this level of consumer influence as a challenge, or an opportunity? According to Nielsen’s Global Trust in…

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Omni-Channel Retailing: Can You Produce the Content to Keep Up?

The days of the traditional sales funnel are long gone. The information age has led to a more intelligent decision making process, with 81% of shoppers conducting online research before they make a purchase. Where “push” tactics were once the standard, marketers have had to make a switch over to “pull” strategies that draw customers…

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Rivet’s Guide to Incentives

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Launching an incentive with your campaign to capture customer experiences can potentially net you 10x the amount of content you’d otherwise receive without an incentive. Launching a contest or sweepstakes is a great way to kickstart your organization’s content generation efforts. Incentivising the act of contributing content with a reward or chance to win a…

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A Winning Strategy for Millennial Engagement: Co-Creation

This post origionally appeared in the IBM Social Business Spotlight Blog The millennial generation has been characterized in many ways: entitled, narcissistic, impatient, and unpredictable — to name a few. Are these accurate representations of what is now the largest generation in the United States, or an excuse for our inability to connect with them?…

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Instagram Copied Snapchat — and Your Brand Should Be Thrilled

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The social media world erupted when Instagram announced its very own “Stories” feature. Consumers have been waiting for the company’s answer to Snapchat, whose popularity has been driven by its departure from the norm with interactive, self-destructing content that allows users to share personal micro-moments without inhibition. Instagram Stories (source: Instagram) Some say that Instagram…

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