Employer
3 Opportunities To Create Job Postings That Convert
Written by guest blogger Will Staney Having a content marketing approach to recruitment marketing has become a vital component of the recruiting process, and for good reason. Of employees that are considering a change in their career, 75% are passive, meaning that while they are consuming content, they aren’t seriously looking for a new position. …
Read More10 Creative Ways to Use Rivet-Generated Content to Fuel Recruiting
In a recent NFIB report, 48% of respondents reported that there are “few or no qualified applications” for the positions they were trying to fill. Is the problem really a lack of talent, or is it time for a change in recruiting practices? … Content has had a significant impact on the marketing community, and…
Read MoreUnexpected Audiences: Why More Content is Needed for Recruiting
Content Marketing is a long-term process in which companies repeatedly engage their audience – typically, prospects and customers – building a relationship as individuals move through the sales funnel. Eighty-nine percent of companies that use content report success, and adoption continues to grow. In fact, 77% of B2C organizations are increasing content production this year.…
Read MoreIs EGC the new UGC?
According to the The Altimeter Group, employee advocacy is rapidly growing in importance. In 2015, 45 percent of organizations surveyed said it was a top external objective, compared to only 16 percent in 2013. Employee advocacy programs are here to stay, and as a result, a wave of new content is coming. It’s called EGC.…
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