eCommerce
Funky Monkey Fabrics Inspires Creativity with Rivet Works
Funky Monkey Fabrics, Canada’s one stop online fabric shop, is creating a greater connection with shoppers by becoming a source for inspiration. Melissa Vriesinga, Owner of Funky Monkey Fabrics, started with a simple idea — finding a way to allow her customers to share creative ideas and visuals of projects made with her fabrics.…
Read MoreEcommerce Marketing: 11 Proven Tactics for Advanced Retailers
This is an article for established ecommerce brands that are looking to take their marketing to the next level. This is for brands that have implemented the fundamentals of effective digital marketing and are ready to continue driving the scalable, predictable growth of their store.
Read More7 Marketing Optimization Ideas: Get More from Your Marketing
A clear list of powerful marketing optimization tactics to help you deliver better results from your existing marketing efforts.
Read MoreBikemanforU Puts Customers Front and Center With Rivet Works
BikemanforU, a family bike shop with 38 years experience in the bicycle industry, has always been dedicated to involving their audience in creating great content. The shop has built an audience of followers through their award-winning YouTube channel, where they host Bike Shop LIVE. The weekly live stream provides tips, tricks, and entertainment, often…
Read MoreDecked Creates a User-Driven Site Experience with Rivet Works
Decked, a company known for its innovative truck and van storage systems, is taking the same forward-thinking approach to how their brand story is told. In their case, this means turning the story-telling reigns over to their customers. Greg Randolph, VP of Marketing at Decked, says, “Decked products represent a paradigm shift in the…
Read MoreCycle Stop Valves Builds a Do-it-Yourself Community of with Rivet Works
Cycle Stop Valves, Inc., manufacturer of constant pressure pump control valves and the Cycle Sensor pump monitor, is creating a site experience that is as distinctive as their products. Karen Austin, Owner of Cycle Stop Valves, recognized the value of having traditional reviews of their products as part of the shopping experience. Given the…
Read MoreProduct Marketing for the Inbound Age
As modern marketers, we communicate to an audience that takes a selective approach to how they engage with brands. Given this reality, marketers have learned that attention is earned by using inbound approach to genuinely build interest. In 2016, 86% of B2C organizations reported that they are using content marketing to engage their audience. As…
Read More3 Ways to Build Compounding Value with UGC
According to the Content Marketing Institute, the average half-life of a Tweet is less than three hours. On Facebook, five hours will give you 75% of all the views you will get for a post. An average blog article reaches just about everyone it’s going to reach in 37 days. Odds are, you have a…
Read More7 Creative User-Generated Photo & Video Uses
In a world where seeing is believing, social proof, particularly in visual formats, has become vital to your ecommerce success. The human brain processes visuals 60,000 times faster than text, which is important given the steady increase in content on the web, as well as our declining attention span as consumers. Engaging your customer to…
Read MoreHow to Improve SEO Rankings with User-Generated Content
Through interactions with thousands of ecommerce retailers, one of the most common goals we hear about is increasing traffic. There’s plenty of tactics available to drive more shoppers to your site, yet one topic always seems to work it’s way into the conversation: search engine optimization. Why is SEO so important? According…
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