eCommerce

Funky Monkey Fabrics Inspires Creativity with Rivet Works

Funky Monkey Fabrics, Canada’s one stop online fabric shop, is creating a greater connection with shoppers by becoming a source for inspiration.   Melissa Vriesinga, Owner of Funky Monkey Fabrics, started with a simple idea — finding a way to allow her customers to share creative ideas and visuals of projects made with her fabrics.…

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Ecommerce Marketing: 11 Proven Tactics for Advanced Retailers

This is an article for established ecommerce brands that are looking to take their marketing to the next level. This is for brands that have implemented the fundamentals of effective digital marketing and are ready to continue driving the scalable, predictable growth of their store.

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BikemanforU Puts Customers Front and Center With Rivet Works

BikemanforU, a family bike shop with 38 years experience in the bicycle industry, has always been dedicated to involving their audience in creating great content.   The shop has built an audience of followers through their award-winning YouTube channel, where they host Bike Shop LIVE. The weekly live stream provides tips, tricks, and entertainment, often…

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Decked Creates a User-Driven Site Experience with Rivet Works

Decked, a company known for its innovative truck and van storage systems, is taking the same forward-thinking approach to how their brand story is told. In their case, this means turning the story-telling reigns over to their customers.   Greg Randolph, VP of Marketing at Decked, says, “Decked products represent a paradigm shift in the…

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Cycle Stop Valves Builds a Do-it-Yourself Community of with Rivet Works

Cycle Stop Valves, Inc., manufacturer of constant pressure pump control valves and the Cycle Sensor pump monitor, is creating a site experience that is as distinctive as their products.   Karen Austin, Owner of Cycle Stop Valves, recognized the value of having traditional reviews of their products as part of the shopping experience. Given the…

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Product Marketing for the Inbound Age

As modern marketers, we communicate to an audience that takes a selective approach to how they engage with brands. Given this reality, marketers have learned that attention is earned by using inbound approach to genuinely build interest. In 2016, 86% of B2C organizations reported that they are using content marketing to engage their audience.   As…

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3 Ways to Build Compounding Value with UGC

According to the Content Marketing Institute, the average half-life of a Tweet is less than three hours. On Facebook, five hours will give you 75% of all the views you will get for a post. An average blog article reaches just about everyone it’s going to reach in 37 days. Odds are, you have a…

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7 Creative User-Generated Photo & Video Uses

In a world where seeing is believing, social proof, particularly in visual formats, has become vital to your ecommerce success. The human brain processes visuals 60,000 times faster than text, which is important given the steady increase in content on the web, as well as our declining attention span as consumers. Engaging your customer to…

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How to Improve SEO Rankings with User-Generated Content

Through interactions with thousands of ecommerce retailers, one of the most common goals we hear about is increasing traffic. There’s plenty of tactics available to drive more shoppers to your site, yet one topic always seems to work it’s way into the conversation: search engine optimization.   Why is SEO so important?     According…

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