Coverage

A Winning Strategy for Millennial Engagement: Co-Creation

This post origionally appeared in the IBM Social Business Spotlight Blog The millennial generation has been characterized in many ways: entitled, narcissistic, impatient, and unpredictable — to name a few. Are these accurate representations of what is now the largest generation in the United States, or an excuse for our inability to connect with them?…

Read More

Hoteliers – worried about instant bookings? Learn from Amazon!

tnooz-logo.png

Over the past few weeks there has been a major shift in the travel industry that has the potential to significantly impact booking revenue for hospitality organizations. Two of the largest global web presences, TripAdvisor and Google, have started to add an instant booking function, facilitating bookings directly on their site in an OTA-like manner. Hotel owners,…

Read More

Travel Marketing’s Must-Have Tool: User-Generated Content

Consumers begin dreaming about and planning trips as a result of content that captures an experience they would also like to have. Travelers have always responded to the potential within a well-chosen marketing image, but user-generated content (UGC) goes beyond presenting what’s possible. And the research tells us that consumers are influenced by UGC more than…

Read More

Retailing Today

RetailingTodayLogo.jpg

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands. “Customer experience has emerged as the leading driver of commerce, and is positioned to have an ever-increasing influence on buying…

Read More

Market Like a Person, Not a Brand

b2c_logo.png

The devices through which we get online, as well as the behaviors we demonstrate once we are online, continue to evolve. Technological advances and wide-spread gadget adoption have had an incalculable effect on our day-to-day lives, which leads to a resulting effect on commerce. “We experience tablets and smartphones as extensions of ourselves,” according to…

Read More

Six Ways to Connect User-Generated Content with Marketing

tnooz-logo.png

Ready to integrate that beautiful picture of a guest enjoying your hotel’s pool into your marketing mix? How about that priceless video of a couple celebrating their honeymoon on the deck of your cruise liner, or a business jetsetter’s glowing review of your loyalty program? Rivet Work’s Dianna Koltz talks with tnooz >>

Read More

6 Steps to Acquiring Better User Generated Content

CMLogo.png

Ready to integrate user-generated content (UGC) into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible. Build your UGC program as deliberately as your comprehensive marketing strategy. To do that, consider the field’s best practices for acquiring content—what’s been tried, tested, and improved upon along…

Read More

Marketing’s True North

Marketings-North.jpg

(Originally appeared in Wired Innovation Insights)   What do we know as marketers? Our role has been to develop the right message, find the right channel, and communicate at the right time. We target a group and speak to them. Gain a person’s attention for a moment, carefully placing messages that will hold the audience’s…

Read More