Brand

TravelStore Customer Sets Rivet Works Record

Since launching our multi-photo upload feature, it’s been clear that consumers are not only willing to share visual content with brands, but lots of it. In particular, a recent submission we found from TravelStore customer Rebekah B. has raised the bar to a whole new level.   In addition to providing multiple 5-star reviews, narrative,…

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3 Ways to Build Compounding Value with UGC

According to the Content Marketing Institute, the average half-life of a Tweet is less than three hours. On Facebook, five hours will give you 75% of all the views you will get for a post. An average blog article reaches just about everyone it’s going to reach in 37 days. Odds are, you have a…

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7 Creative User-Generated Photo & Video Uses

In a world where seeing is believing, social proof, particularly in visual formats, has become vital to your ecommerce success. The human brain processes visuals 60,000 times faster than text, which is important given the steady increase in content on the web, as well as our declining attention span as consumers. Engaging your customer to…

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Myth vs. Reality: “User-Generated Content is Ugly”

Like it or not, user-generated content is here to stay. According to Kissmetrics, 25% of search results for the world’s 20 largest brands are links to UGC. Further driving this trend is the success that many brands are having with this content format. On a broad scale, visitors to websites that include UGC galleries spend…

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Instagram Copied Snapchat — and Your Brand Should Be Thrilled

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The social media world erupted when Instagram announced its very own “Stories” feature. Consumers have been waiting for the company’s answer to Snapchat, whose popularity has been driven by its departure from the norm with interactive, self-destructing content that allows users to share personal micro-moments without inhibition. Instagram Stories (source: Instagram) Some say that Instagram…

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Market Like a Person, Not a Brand

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The devices through which we get online, as well as the behaviors we demonstrate once we are online, continue to evolve. Technological advances and wide-spread gadget adoption have had an incalculable effect on our day-to-day lives, which leads to a resulting effect on commerce. “We experience tablets and smartphones as extensions of ourselves,” according to…

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