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Meet Rivet at Affiliate Summit West January 2018
Meet Rivet Works at Affiliate Summit West January 2018 Las Vegas, NV
Read MoreWhy “Ugly” User-Generated Content is What Your Audience Wants
User-generated content is here to stay. According to Kissmetrics, 25% of search results for the world’s 20 largest brands are links to UGC. As the list of highly-influential brands embracing their audience as content creators continues to grow, the case for collaboration becomes stronger. Further driving this trend is the success that many brands are…
Read More3 Opportunities To Create Job Postings That Convert
Written by guest blogger Will Staney Having a content marketing approach to recruitment marketing has become a vital component of the recruiting process, and for good reason. Of employees that are considering a change in their career, 75% are passive, meaning that while they are consuming content, they aren’t seriously looking for a new position. …
Read MoreAre You Losing the Content Battle? We’ll Show You How to Win the War (Part 4)
Welcome to the last post in our 4-part series, Are You Losing the Content Battle? We’ll Show You How to Win the War Part 1: Content Marketing’s Big Problem Part 2: Satisfying Your External Audience Through Collaboration Part 3: Delivering Results To Your Internal Audience Part 4: Accepting The New Reality of Control In…
Read MoreAre You Losing the Content Battle? We’ll Show You How to Win the War (Part 3)
Welcome to the third post in our 4-part series, Are You Losing the Content Battle? We’ll Show You How to Win the War Part 1: Content Marketing’s Big Problem Part 2: Satisfying Your External Audience Through Collaboration Part 3: Delivering Results To Your Internal Audience Part 4: Accepting The New Reality of Control Part 3:…
Read MoreAre You Losing the Content Battle? We’ll Show You How to Win the War (Part 2)
Welcome to the second post in our 4-part series, Are You Losing the Content Battle? We’ll Show You How to Win the War Part 1: Content Marketing’s Big Problem Part 2: Satisfying Your External Audience Through Collaboration Part 3: Delivering Results To Your Internal Audience Part 4: Accepting The New Reality of Control Part 2: Satisfying…
Read MoreAre You Losing the Content Battle? We’ll Show You How to Win the War (Part 1)
Welcome to the first post in our 4-part series, Are You Losing the Content Battle? We’ll Show You How to Win the War Part 1: Content Marketing’s Big Problem Part 2: Satisfying Your External Audience Through Collaboration Part 3: Delivering Results To Your Internal Audience Part 4: Accepting The New Reality of Control Part 1:…
Read MoreRivet’s Content Generation Maturity Model
The Case for Great Content There are many reasons that a business may want to produce content, but none more compelling than this: the best content offers compounding returns (see our recent blog post on compounding content). Great content gains value over time, surpassing the initial traffic produced at publication. If your content delivers big…
Read MoreHow to Create Content that Delivers Compounding Results
Content is time-consuming and difficult to produce at scale. If you are making an investment to generate more and better content, maximizing the value of each asset is critical. According to the Content Marketing Institute, the average half-life of a Tweet is less than three hours. On Facebook, five hours will give you 75%…
Read MoreUnderstanding Content Performance in the Era of Dark Social
Content marketers are faced with the challenge of crafting the right message, and then delivering it to the right audience, at the right time. Strategy is greatly influenced by the understanding derived from measuring awareness and engagement. The reality is, 50% of marketers say that measuring the effectiveness of their content is a top challenge.…
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