Blog

TravelStore Customer Sets Rivet Works Record

Since launching our multi-photo upload feature, it’s been clear that consumers are not only willing to share visual content with brands, but lots of it. In particular, a recent submission we found from TravelStore customer Rebekah B. has raised the bar to a whole new level.   In addition to providing multiple 5-star reviews, narrative,…

TravelStore Customer Sets Rivet Works Record

Sep 7, 2017

Since launching our multi-photo upload feature, it’s been clear that consumers are not only willing to share visual content with brands, but lots of it. In particular, a recent submission we found from TravelStore customer Rebekah B. has raised the bar to a whole new level.   In addition to providing multiple 5-star reviews, narrative,…

Read More

Product Marketing for the Inbound Age

Aug 29, 2017

As modern marketers, we communicate to an audience that takes a selective approach to how they engage with brands. Given this reality, marketers have learned that attention is earned by using inbound approach to genuinely build interest. In 2016, 86% of B2C organizations reported that they are using content marketing to engage their audience.   As…

Read More

3 Ways to Build Compounding Value with UGC

Aug 28, 2017

According to the Content Marketing Institute, the average half-life of a Tweet is less than three hours. On Facebook, five hours will give you 75% of all the views you will get for a post. An average blog article reaches just about everyone it’s going to reach in 37 days. Odds are, you have a…

Read More

7 Creative User-Generated Photo & Video Uses

Aug 25, 2017

In a world where seeing is believing, social proof, particularly in visual formats, has become vital to your ecommerce success. The human brain processes visuals 60,000 times faster than text, which is important given the steady increase in content on the web, as well as our declining attention span as consumers. Engaging your customer to…

Read More

How to Improve SEO Rankings with User-Generated Content

Aug 25, 2017

Through interactions with thousands of ecommerce retailers, one of the most common goals we hear about is increasing traffic. There’s plenty of tactics available to drive more shoppers to your site, yet one topic always seems to work it’s way into the conversation: search engine optimization.   Why is SEO so important?     According…

Read More

Myth vs. Reality: “User-Generated Content is Ugly”

Aug 25, 2017

Like it or not, user-generated content is here to stay. According to Kissmetrics, 25% of search results for the world’s 20 largest brands are links to UGC. Further driving this trend is the success that many brands are having with this content format. On a broad scale, visitors to websites that include UGC galleries spend…

Read More

3 User-Generated Content Formats That Will Boost Your Credibility

Aug 20, 2017

Forbes says we live in the world of the “Empowered Customer.” Through connectivity, an abundance of choice, and the ability to find instant gratification, customers have more influence on brands, and one another, than ever. Should marketers see this level of consumer influence as a challenge, or an opportunity? According to Nielsen’s Global Trust in…

Read More

Omni-Channel Retailing: Can You Produce the Content to Keep Up?

Aug 17, 2017

The days of the traditional sales funnel are long gone. The information age has led to a more intelligent decision making process, with 81% of shoppers conducting online research before they make a purchase. Where “push” tactics were once the standard, marketers have had to make a switch over to “pull” strategies that draw customers…

Read More
CrateInsider-Blog-Header-Image.jpg

Video Case Study: CrateInsider.com & Rivet Works for BigCommerce

Feb 24, 2017

Kate Dillon, Founder and CEO of CrateInsider.com, grew up racing. Dillon’s business and its network of experts are dedicated to growing and sustaining the Crate Racing industry. Their goal is to connect the people and products that propel the industry forward. Passion is at the heart of this connection, and Dillon wanted to tap into…

Read More